Bard is Google’s new conversational AI chatbot that was announced in February 2023. It utilizes large language models and generative AI to generate human-like text and engage in natural conversations. As digital marketing continues to evolve, Google Bard has the potential to automate and enhance many aspects of digital marketing activities.
Is Bard AI effect on Digital Marketing? Yes, Google Bard’s capabilities have the potential to transform digital marketing by automating various tasks, generating social media posts, writing blogs, creating email campaigns, optimizing website content, and even responding to customer inquiries.
Bard AI introduces new efficiencies and capabilities that could redefine elements of digital marketing. But human creativity, judgment, and strategy remain irreplaceable. The wise approach is to view Bard as an assistant augmenting marketers rather than replacing them.
In this article, we will explore how Bard AI may affect various facets of digital marketing.
How Google Bard AI Effect on Digital Marketing?
Google Bard is an AI chatbot developed by Google that is trained to understand conversational queries and provide relevant context in its responses. Bard is designed to generate new text every time you type in a prompt, and it may even answer the same question in several different ways.
Here are some of the ways that Bard can impact digital marketing:
1. Content Creation
One of the most direct applications of Bard for digital marketing is automating content creation. Bard can help generate blog posts, social media captions, product descriptions, FAQs, and other marketing content. Marketers provide Bard with a topic, keywords, intent, and tone, and Bard produces draft content.
This can significantly increase the volume and velocity of content marketing. The quality of Bard’s writing also continues to improve with more training data. While human review and editing is still required, Bard reduces the time spent on drafting and research. For startups and small businesses lacking content resources, Bard provides an scalable way to produce blogs and social media posts.
2. Social Media Management
Social media management is exceptionally time-intensive yet critical for digital marketing. Bard can curate relevant images and video, auto-generate captions tailored to each platform, and schedule social media posts. For responding to comments and messages, Bard can suggest appropriate responses based on the context and tone.
This allows social media managers to handle more channels and free up time from mundane tasks. The conversational nature of Bard also facilitates more genuine social interactions. However, Bard cannot completely replace human judgment in representing brands online. Marketers will still need to review its suggestions.
3. Search Engine Optimization
Creating SEO-friendly website content requires extensive keyword research and writing optimization. Bard can analyze site architecture, conduct competitor research, suggest relevant keyword opportunities, and produce on-page content optimized for those keywords.
Bard can also rewrite or expand existing pages to improve page quality and authority signals. By generating meta descriptions and titles, Bard can save time on optimizing pages. Its language capabilities help produce site content in multiple tongues to support international SEO as well.
4. Email Marketing
Compelling email campaigns rely on strong copywriting tailored to different segments. Bard can generate the initial drafts for drip campaigns, promotions, newsletters, and other emails.
Based on the goal, audience, and messaging guidelines, Bard will ideate relevant subject lines and content. It can also suggest callbacks to previous emails and reference points to boost engagement. This allows marketers to scale 1:1 personalization in email campaigns.
5. Customer Service
Chatbots and virtual assistants are already common in customer service. With Bard’s chatbot more advanced conversational capabilities, it can handle a wider range of customer inquiries and requests compared to rigid chatbots. Integrating Bard into customer messaging and call centers reduces wait times and operational costs.
For commoditized inquiries like checking order status or resetting passwords, Bard saves time by providing instant answers. It can escalate complex issues to human agents. Over time, conversations with customers also train Bard to improve its language understanding.
7. Marketing Analysis
Google Bard’s knowledge capabilities, including accessing updated data, allows it to automate certain analytics tasks. It can pull the latest performance data, generate reports, highlight key trends and insights. Bard can even recommend actions by correlating results with best practices.
For ad copy testing, Bard AI can rapidly generate variations and predict top performers. It can also analyze sentiment across customer feedback and reviews to identify pain points and opportunities. Bard augments human analysis but still requires oversight when acting upon its insights.
8. Concerns Around Bard AI
While Bard creates exciting possibilities for marketers, its limitations and risks should be considered. Brand safety remains a concern when delegating content creation and social engagement to AI. Hallucinated facts and unvetted responses can damage brand reputation.
The quality, tone, and accuracy of Bard’s output will also vary. For now, human review is essential to ensure content meets brand guidelines. There are also data privacy concerns around Google accessing more consumer data to train Bard.
As a new technology, best practices for marketing applications are still emerging. There remain open questions around originality, attribution, legal liability, and disclosure when using generative AI like Bard. While promising, adopting Bard requires careful testing and oversight.
What are the Benefits of Using Bard AI in Digital Marketing?
Google Bard AI has several benefits for digital marketing. Here are some of the benefits of using Bard AI in digital marketing:
- Efficiency: Bard’s automation capabilities can streamline marketing operations, allowing marketers to focus on strategic thinking and creative pursuits. This improves overall efficiency and creativity within the marketing team.
- Idea Generation: Bard can generate new ideas for marketing campaigns, product launches, and content creation, and personalize marketing messages and experiences for individual customers. Bard’s suggestions can spark creativity and lead to new ideas and innovative marketing strategies that resonate with the audience.
- Strategic Direction: Bard can help align marketing strategies with business goals, crafting strategies that are not only strategically effective but visually appealing as well. Bard’s guidance can help marketers to refine their marketing plan and optimize their marketing efforts.
- Data Analytics: Bard’s AI can analyze website pages, extract data, and provide insights that span across various aspects of marketing efforts. Marketers can exploit Bard’s data analytics to pinpoint consumer trends and optimize campaigns.
- Customer Service: In the realm of customer service, representatives could use Bard to instantly pull up customer histories and provide timely, accurate responses.
- Accessibility: Bard’s user-friendly interface makes cutting-edge technology accessible to marketers of all technical levels. It democratizes innovation and provides comprehensive insights that span across various aspects of marketing efforts
How does Google Bard AI compare to other AI tools in Digital Marketing?
Google Bard and other AI tools in digital marketing have similarities and differences that make them unique. Here are some of the key differences between Bard and other AI tools in digital marketing:
Bard AI vs. ChatGPT
- Bard is designed to retrieve information in a simple answer versus a search engine results page, like digital assistants, such as Alexa and Siri, but with links for users to gather more information.
- ChatGPT is better at brainstorming blog ideas, writing long-form articles or emails, and coming up with content marketing ideas.
- Bard is built for research, whereas ChatGPT is the better writer.
- Bard gathers information with the most up-to-date data gathered from Google’s search engine, while ChatGPT has access to a larger dataset.
Google Bard vs. Other AI Tools
- Bard can generate new ideas for marketing campaigns, product launches, and content creation, and personalize marketing messages and experiences for individual customers.
- Bard can help align marketing strategies with business goals, crafting strategies that are not only strategically effective but visually appealing as well.
- Bard’s automation capabilities can streamline marketing operations, allowing marketers to focus on strategic thinking and creative pursuits.
- Bard’s ultimate goal is to talk with the user conversationally and offer a good user experience.
- Bard can search the internet in real-time to locate responses, providing the most relevant responses based on the latest data over the internet.
In conclusion, Bard AI has unique features that set it apart from other AI tools in digital marketing. While ChatGPT is better at writing long-form articles or emails, Bard is built for research and can generate new ideas for marketing campaigns, product launches, and content creation.
Google Bard’s automation capabilities can streamline marketing operations, allowing marketers to focus on strategic thinking and creative pursuits. Bard’s ultimate goal is to talk with the user conversationally and offer a good user experience. Bard can search the internet in real-time to locate responses, providing the most relevant responses based on the latest data over the internet.